Consumers should have a choice

The History of Retail Energy Competition
Energy Deregulation - Opening Energy Markets to Competition
Competition Today

The History of Retail Energy Competition

For most of the 20th Century homeowners, businesses and industrial manufacturers had only one choice when it came to purchasing electricity and natural gas for their homes, businesses and factories. That’s because policy makers had determined that it was more efficient, and energy consumers would benefit from economies of scale, if the retail sales of electricity and natural gas were made by utilities with monopoly-protected service territories at regulated rates. Utilities were provided rates that guaranteed they recouped their investment and earned a reasonable profit as determined by state regulators.

In fact, utilities had actually encouraged the establishment of monopoly price regulation. They noted it was economically inefficient for there to be competing sets of wires and pipes bringing electricity and natural gas to consumers, and price competition was making it increasingly difficult for utilities to make a profit. Under monopoly price regulation, utilities could keep their costs low because of economies of scale and dedicated infrastructure (wires and pipes). For electric utilities, the economies of scale were particularly applicable when it came to electricity generation facilities. Large protected electric service territories led to development of large power plants serving millions of customers.

This arrangement worked well for the first half of the 20th Century. Energy prices declined, thanks in large part to economies of scale and ever-increasing demand. But in the second half of the 1900s, this “regulatory compact” began to break down. Wellhead regulation of natural gas removed incentives for companies to speculatively drill for natural gas, impacting supplies and prices. Federal law actually prohibited the use of natural gas for electricity production. And monopoly-protected utilities were unprepared for the price shocks caused by the oil embargoes of the 1970s. In a rush to move away from oil-fired power plants and build large nuclear power generating plants, massive cost overruns were passed along through regulated rates to electricity customers already reeling from rising prices.

This occurred as leading economists were concluding the monopoly-protected price regulation was in and of itself inefficient and needlessly imposing costs on consumers. They argued that consumers would be better served if regulated industries were exposed to competitive forces provide strong incentives for businesses to be efficient and cut costs. Over time, competition, by way of energy deregulation, was injected into the trucking, oil and natural gas, telecommunications and airline industries, and the end of monopoly protections and price regulations resulted in billions of dollars in economic savings for U.S. consumers.

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Energy Deregulation - Opening Energy Markets to Competition

Beginning in the 1990s, the federal government acted to inject competition into markets for wholesale power production and bulk sales of electricity. At the same time, many states acted to end monopoly protections for retail sales of electricity and natural gas. Gradually, large competitive wholesale power markets overseen by large regional grid operators were enabled by federal regulation. Those successful competitive wholesale power markets and the introduction of energy deregulation of natural gas have provided a necessary foundation for successful competition at retail for electricity and natural gas

Unfortunately, California was the first state in the country to open its retail electricity market to competition. Its market design, a result of stakeholder compromises, was severely flawed and resulted in a high-profile energy crisis in 2000 and 2001. This prompted several states that had adopted energy deregulation programs to either indefinitely delay implementation of retail competition or to actually re-regulated their retail electricity sectors.

Other states, however, quietly persisted with retail electric competition programs that benefited from better market structures (thanks in some part to the lessons learned from California’s spectacularly failed initial attempt at competition). In those states, competition has been extremely successful and customers are increasingly choosing to purchase from competitive retail suppliers.

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Competition Today

As a result, today energy consumers in more than a dozen states benefit from retail energy competition, while consumers in the remaining states still only have one option – a monopoly utility provider – when it comes to purchasing electricity and natural gas.

The Retail Energy Supply Association is dedicated to preserving customer choice in those states that provide a competitive market structure, and is working to expand customer choice in other states where consumers’ retail energy options are limited. Because experience shows that retail competition results in better value for consumers and innovative products and services provided by competing customers more apt to meet consumers’ individual needs than a monopoly-protected utility company.

How Does Retail Energy Competition Work?

The bill for electricity and natural gas that retail energy customers receive consists of three main costs for the transportation and distribution of the energy, and for the energy itself (which is typically the largest contributor to the ultimate price customers pay).

In states that allow customer choice for electricity and natural gas, the pipes and wires that deliver the energy to retail customers (the transportation and distribution costs) are still owned and operated by traditional monopoly-protected utility companies. Those costs are still price regulated, and the utilities receive rates reflecting their costs plus a reasonable profit. It is the energy commodity – the electric energy or natural gas – that is competitively priced.

In states with retail competition, customers still receive one bill for their electricity and natural gas, but they have a choice of competing retail energy suppliers vying for their business. This is driving economic value for the customer’s energy dollar, and innovation in pricing and services that did not occur under monopoly protected price regulation.

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Retail Energy in Your State

States have varying competitive energy landscapes with certain policies and practices that promote electricity competition at retail. Learn about retail energy in your state.

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Be a Smart Energy Buyer

Learn about retail energy markets and discover the retail energy shopping options available to consumers.

View the Benefits of Retail Energy