RESA and Rhythm Energy aim to promote market structures that benefit consumers through increased choice, innovation and competitive pricing.
HARRISBURG, Pa. and HOUSTON, Texas (May 28, 2026) – The Retail Energy Supply Association (RESA), the nation’s leading trade association representing competitive retail energy suppliers, today announced that Rhythm Energy has joined its membership to drive innovation, promote transparency and improve customer experience.
Rhythm Energy is a Houston-based provider of energy plans for U.S. households focused on delivering simple, transparent energy plans backed by renewable sources. Rhythm has quickly established itself as a trusted option for consumers seeking straightforward pricing, digital-first experiences and sustainable energy solutions.
“Joining RESA is an exciting step for our team as we continue to grow and serve customers in competitive markets,” said Bradley Zachary, General Counsel and Head of Regulatory at Rhythm Energy. “We value RESA’s leadership in advocating for policies that protect consumer choice and foster innovation, and we’re eager to contribute to that mission alongside other forward-thinking energy providers to continue to deliver transparent plans and improve customer experience.”
Rhythm Energy is built on a commitment to clarity and customer experience, simplifying energy decisions while supporting the transition to cleaner energy. Through its 100% renewable energy plans and innovative programs, like PowerShift, which rewards customers for shifting electricity use to lower-cost, lower-demand periods, the company aims to empower customers to make more informed choices about their energy use.
“We are excited to welcome Rhythm Energy to RESA,” said Tracy McCormick, executive director of RESA. “Their emphasis on transparency, innovation and renewable energy solutions reflects the evolving needs of today’s consumers. Rhythm Energy brings a valuable perspective to our organization, and we look forward to working together to advance competitive markets.”
For more than 20 years, RESA has been a leading advocate for competitive retail energy markets, representing suppliers in 13 states and the District of Columbia. The association works with policymakers and regulators at both the state and federal levels to promote market structures that benefit consumers through increased choice, innovation and competitive pricing.
RESA members collaborate through policy-focused working groups that track legislative and regulatory developments in electricity and natural gas markets. These efforts help ensure that competitive markets continue to evolve in ways that serve both customers and the broader energy system.
Founded in Texas, Rhythm Energy continues to expand its offerings in deregulated electricity markets throughout the Midwest and Northeast to meet the growing demand for renewable and customer-centric energy solutions.
ABOUT RHYTHM ENERGY Rhythm offers 100% renewable energy plans to households and businesses. Founded in 2020, Rhythm is leading customers through the energy transition sustainably by engineering innovative products that truly empower customers, elevate their energy experience, and enhance their lives. In just a few years, Rhythm has become one of the highest-rated, fastest-growing independent green energy retail electricity providers in the United States. Learn more at GotRhythm.com.
ABOUT RETAIL ENERGY SUPPLY ASSOCIATION RESA is a broad and diverse group of retail energy suppliers who share the common vision that competitive retail electricity and natural gas markets deliver a more efficient, customer-oriented outcome than a regulated utility structure. RESA is devoted to working with all stakeholders to promote vibrant and sustainable competitive retail energy markets for residential and industrial consumers. For more information, visit resausa.org. Follow RESA on LinkedIn and X.
MEDIA CONTACT: Stacey Gaswirth, Press@resausa.org, 214.213.4675